SITUATION
Visa is a trusted world leader in digital payment technology that connects and enables individuals, businesses, and economies to thrive. Among millennials, however, brand affinity in the payment world is with companies like Venmo and Apple Pay.

Visa aimed to be the millennial brand of choice through: an overarching message platform called Unbound, a spirited and outgoing tone, and communication that shows Visa as more of a technology-based payment brand as opposed to just a credit card company.

THE BRIEF
Use the Olympics sponsorship to showcase that Visa is more than just a credit card.  

OBJECTIVES
The advertising campaign is aimed at fulfilling two objectives: shift perceptions and increased brand affinity.

INSIGHT
When you’re at your best you feel inspired, free and unencumbered. This is also true for winter Olympians.  

THE IDEA
For winter Olympians, the finish line is always being reset.

RESULTS
The global campaign achieved breakthrough with press coverage and consumer engagement which exceeded all objectives.