MARKETING EXECUTIVE
Creative Strategy | Global Brand Leader

Highly strategic, results-driven senior marketing leader with a track record of excellence in directing creative brand strategies that drive growth and award-winning results.
Exemplary creativity, problem solving and outcome delivery.

CORE COMPETENCIES

Creative Storytelling | Brand Management | Leadership| Omni-Channel Marketing | Cross-Functional Collaboration

PROFESSIONAL EXPERIENCE

WPP, New York 4/2023 – Present
Head of Strategy, P&G
Oversight of strategy across the global WPP / Grey relationship with Procter & Gamble

VERIZON, New York 12/2017 – 1/2023
Director of Marketing Strategy, In-House Creative Group
Supervised eight omni-channel strategists focused on demand creation across consumer/business mobility and internet
• Shaped the growth of in-house team to 180 people, saving over $20 million in 3 years
• Launched industry’s first 5G network and grew 5G adoption to over 50% in first 3 years
• Led zero-based budgeting creative process improvements that drove 25% savings in 1 year
• Steered go-to-market for new pricing plans with Disney+ partnership, shattering forecasts
• Drove CSR initiatives like Verizon Innovative Learning, resulting in 20% increase in brand reputation
• Developed strategy for Verizon Met Unframed, winner of Gold Cannes Lion, Effie, and 92% NPS

BBDO, New York, USA 01/2005 – 11/2017
Executive Vice-President, Group Strategy Director - BBDO NEW YORK, 02/2010 – 11/2017
• Developed consumer insight-led strategy for Procter & Gamble’s “The Talk” which won the Outstanding Commercial Emmy, Grand Prix at Cannes Lions, Gold Clio, Gold Pencil, and Silver Effie
• Directed award-winning brand strategy for J&J, Visa, FedEx, Johnson’s, GE, and the pitch team that won CVS Health
• Managed a team of seven planners and recipient of 2016 BBDO ‘Founders’ award

National Strategy Director - BBDO INDIA, Mumbai, India, 06/2008 – 01/2010
• Selected for BBDO India start-up senior management team; grew office from 6 to 60 people
• Led integrated campaigns for Pepsi 7UP brands; sales exceeded projections
• Developed ‘Oatober’ concept for Quaker Oats; Get India Heart Healthy drove 54% Q4 volume growth
• Acknowledged by Procter & Gamble as an Exceptional Agency Leader

Senior Vice-President, Senior Strategist, BBDO NEW YORK, 01/2005 – 05/2008
• Steered P&G’s Gillette Guard launch for emerging markets which captured 50% Indian razor market share volume in six months; hailed in a Harvard Business Review case study on innovation
• Crafted Cingular to AT&T re-brand campaign; sales exceeded expectations by 200% and won a 2006 Gold Effie

LEO BURNETT COMPANY, Chicago, IL & Singapore 08/1997 – 12/2004
Vice-President, Senior Strategist
• Led strategic communication for Disney ventures, Heidelberg, Imation, and Coca-Cola Asia-Pacific

EDUCATION

AUSTRALIAN GRADUATE SCHOOL OF MANAGEMENT (AGSM), Sydney, Australia
UNIVERSITY OF NEW SOUTH WALES
Master of Business Administration

UNIVERSITY OF WESTERN ONTARIO, IVEY BUSINESS SCHOOL, London, Canada
MBA Exchange student

UNIVERSITY OF SYDNEY Sydney, Australia
Bachelor of Economics, Accounting/Finance

PERSONAL

Interests include playing electric guitar and social tennis; Dual US/Australian Citizenship