SITUATION
Mid and Large size companies have always viewed FedEx as a reliable business partner but the small business segment was tougher to penetrate given perception. Small businesses viewed FedEx as (prohibitively) expensive, only as a shipping partner and in the case of FedEx Office, a place that only offered photocopying services.

THE BRIEF
Get Small Businesses and On-The-Go Professionals to rethink how FedEx can help them.

OBJECTIVES
Drive trial for FedEx shipping services or traffic to FedEx Office.

INSIGHT
Small business owners will take advantage of anything that gives them an edge.

THE IDEA
FedEx has Solutions That Matter, for every size of business.

RESULTS
The portfolio of small business work contributed to gains in FedEx shipping and FedEx office revenue.